Don’t rest on your REP!

…UTATION that is!

I read an interesting article recently in a handbook for leaders and it talked about the best companies never rest on their reputation. They are constantly striving to get better, to create more value, more opportunities, better products, higher quality in order to stay in the entrepreneurial “game.”

It reminded me of one of my favorite books Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins

In the book, Collins gives 7 keys to going from good to great including:

1. Greatness starts at the top. Companies don’t achieve greatness in spite of their leaders, they achieve greatness BECAUSE of them.

2. Surround yourself with top performers and get rid of the weak links – the ones that don’t produce, that bring every one down. This establishes a culture of creating greatness.

3. Create a process for continual improvement and then…

4. Never stop improving.

5. Establish a corporate culture of discipline built around commitment to achieving the company’s goals. Encourage individuals to come up with ways of achieving those goals.

6. Leverage technology to accelerate the progress of going from GOOD to GREAT.

7. Consistency is the key. Build upon each success to achieve greater success.

St. Jerome (father of the Latin Church, 340-420) said, “Good, better, best. Never let it rest. 'Til your good is better and your better is best.

…. And then some!

Heidi

Heidi Richards Mooney, PublisherFounder, Women’s eCommerce Association, International