"History has repeatedly been changed by people who had the desire and the ability to transfer their convictions and emotions to their listeners." Dale Carnegie
Not sure how we can market our company on Eat Beans Day unless you host a contest to see who can eat the most beans (complete with prizes). Be sure and do this in an open area like a park, stadium or if you are going to the Daytona Firecracker 400 you could be ready when they hit the pits... :)
But seriously, using the calendar to market your company can have many advantages. The first being a starting point of what you want to capitalize on. Instead of coming up with ideas out of thin air, you could promote your products and services on someone else's ingenuity. For instance, did you know that yesterday was (July 2nd) Freedom from Fear of Speaking Day?
How many of you use Public Speaking to promote your business?
About 18 years ago I discovered this powerful tool to promote my business and not only did it help dramatically with my company's bottom line, it created a whole new business for me. I started out doing floral arrangments for local schools during career weeks, then became a speaker for women's groups and then started talking about marketing your business as an SBA Small Business Development Center Speaker ... and the list goes on.
In the past 3 years I have concentrated more in the online world of speaking however, still use speaking as a marketing tool locally (nationally and internationally too) whenever the opportunity presents itself.
If you are afraid of speaking in public, now would be an excellent time to check out your local Toastmasters Group or Dale Carnegie Course.
In part two I will share some tips to overcome the fear of public speaking.
Stay tuned...
Heidi
ps. For more calendar ideas, check out my online calendar at EdenFlorist.com
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